How does joint advocacy make a difference, what are some of the challenges and how have you managed to overcome them?
When it comes to peace, business is seen as not one of the ‘usual suspects’. This gives them and edge by coming at the issue with a different lens and one that appeals to different audiences. In terms of convincing other business there is no stronger advocate than other businesses.
Need to think through approach. Is it about internal advocacy within a single business institution e.g. Alert working with Anglo team to influence their overall organisational approach. Or is it joint external engagement to others. How will you sequence to build trust and credibility?
When working together you need to define 1. Common goals 2. Common messages 3. Targets 4. Identify ‘moments in time’ / entry opportunities for influencing 4. Jointly dedicate time and resources (influencing doesn’t come free) 5. Where necessary, support each other to build support/constituency within own organisations