I came into the development of the intrepreneur systems with rather a rigid - ‘business needs to do this for itself in order to embed it into its core business’ and now I am beginning to appreciate the benefits of partnerships in:
- Ring fencing budget
- Keeping commitment
- Working through problems
- Bringing multi business skills
For example: Astrazenica / Digitas LBi’s DIG: Digital Innovation Group
Partnership between pharma group and digital experts to deliver faster digital solutions for healthcare consumers and professionals. Every 7 weeks, the two different businesses’ teams come together to ideate, they reframe to unpack complex challenges and come at them from different angles. Only 2 ideas from each ideation session are taken forward from each session, only 1 is then presented to Astrazenica leaders, before being built and shared.