A2: What I’m most excited about is the challenge and opportunity for the healthcare sector to play a pivotal role – especially in the aftermath of the pandemic. One in two people don’t have access to basic and essential health services. These underserved, often rural, communities are getting impacted from multiple sides and they have a hard time managing or treating these climate-related health issues. In these communities, self-care, or the ability to take care of your personal health, becomes a health lifeline.
The most successful programs focus on resiliency versus short-term relief from a climate event. Health literacy programs become essential – we need to teach people how to take care of themselves and their families. This can be both analog or fusing healthcare and technology. Think democratizing telehealth and other services that bring healthcare to communities in need. Healthcare companies have the know-how and scale to help these communities and in collaboration with governments, society and NGOs can create meaningful, sustainable change. I talked more about this in a recent op-ed I wrote for Diplomatic Courier: Climate Action or Human Action?
One of the biggest challenges is embedding this type of commitment into the fabric of how a company operates. A successful sustainability strategy needs to focus on a company’s unique value proposition; then once it is integrated across the value chain, these programs become a means to be both a force for good and a force for growth, not just a CSR initiative on the side.