# How Can We Save Purpose from Purpose-Wash?

**URL:** <https://forum.businessfightspoverty.org/t/how-can-we-save-purpose-from-purpose-wash/1798>\
**Category:** Purpose\
**Created:** [June 26, 2019, 11:19am UTC](https://forum.businessfightspoverty.org/t/how-can-we-save-purpose-from-purpose-wash/1798 "2019-06-26T11:19:54Z")\
**Posts on this page:** 1\
**Showing post:** 71

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**Author:** ![gibbulloch](https://forum.businessfightspoverty.org/user_avatar/forum.businessfightspoverty.org/gibbulloch/32/24127_2.png) [@gibbulloch](https://forum.businessfightspoverty.org/u/gibbulloch)\
**Post date:** [July 11, 2019, 2:41pm UTC](https://forum.businessfightspoverty.org/t/how-can-we-save-purpose-from-purpose-wash/1798/71 "2019-07-11T14:41:53Z")

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Such an important point @Benkellard - today’s leadership are hopelessly ill-equipped to drive this change. When they did their MBAs in the 80s/90s, Greed was still Good and Prof Michael Porter hadn’t yet had his epiphany for Shared Value and was instead indoctrinating them with Shareholder Value. It’s hard to unlearn that stuff, especially if it got you to the top!

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