Amitava,
I cannot agree more with your first point. It is naive to think that any business will go into a war zone, or even an unstable, angry zone. To think that one can “make” peace by doing business is lacking in understanding of the fundamentals of business. I cannot see how “peace” can be made (mandated to be?) part of “corporate social responsibility” as some posters are suggesting.
What does happen is that people in war zones see a higher standard of living in other places, which is brought by healthy trade. They want what they see. This becomes a motivator for peace, but it is only that.
The question is still and always, how can you stop a war or an oppression? You can have all the motivation in the universe but that has a hard time stopping bullets. In America, our own Revolution in 1776 only succeeded because England was such an incredibly long way away. That, and incredible good luck on top of determination and motivation.
I think we all must admit that business cannot “make” peace happen. Business, done with ethics and integrity, can prevent wars, and today’s internet connectivity can make shame a more common punishment for nasty governments.
War can only be stopped by people with the courage and resources to terminate people like Idi Amin, Josef Stalin, and Adolf Hitler. And again, given the deadly effectiveness of modern weaponry, that is a very tall order in any situation.
To consider your second and third points, greed and flamboyant extravagance have been with us from the beginning of time. We are not likely to get rid of it any time soon. Individuals are afflicted with greed and governments are obnoxiously greedy as well, so the present attempts to shame corporations for greed and self-indulgence are quite disingenuous. Jesus of Nazareth was quite right to point out that those who point fingers usually have as much or more to be ashamed of.
It is our responsibility as consumers and stockholders to vote with our dollars and our feet in dealing with business as well as with governments and individuals with respect to their integrity. One person’s purchases and one person’s feet may not seem to be a whole lot, but there are over twelve billion feet on this planet and we can collectively change the course of anything.
I am very much in agreement with the Conscious Capitalism principles espoused by John Mackey’s FLOW initiative (http://www.flowidealism.org), and those same principles drove my own venture (described elsewhere in this discussion) ansd will do so again. Business should operate best when all of its stakeholders are getting the fairest shake possible, by design. In my opinion, that’s the way everything in life should run, but many of our cultural institutions and organizational systems are sadly locked into woefully authoritarian, psychotically pathological models because people are afraid to declare that the naked emperor is greedy and insane and should be induced to retire gracefully.