A1: When we think about the priorities or actions that companies should focus on in 2025, we must not lose sight of the fact that the main objective of a company is always the pursuit of profitability. Therefore, we must align the search for social impact with the pursuit of profitability as much as possible.
A worker who lives better is more productive. We have developed the Poverty Stoplight, a tool that allows companies to work to improve the quality of life of their workers without taking responsibility for it. To do this, the methodology activates the agency and self-efficacy of the worker and their family, and by breaking down poverty into indicators and using technology, the worker can design a plan to move forward. The company’s role in implementing this plan is connecting workers with possible solutions to their 50 poverty indicators.
