Businesses can generate peace and give back to the community and society in several ways and in the modern world where competition is getting fierce among businesses, corporate social responsibility is almost becoming a boilerplate differentiator for businesses, to the point where the term CSR loses its meaning. This can be demonstrated through two examples.
On one hand, we have companies like British Petroleum which go through massive efforts of 'greenwashing' to make themselves appear sustainable and socially responsible through programs such as veteran and women in engineering support programs and funds for olympics and paralympic athletes. Yet when debacles such as oil spills occur, they hold back on the optimum course of action owing to financial 'astuteness'. Thus from a utilitarian perspective their contribution to society nets out neutral at best and one cannot help but wonder if their contribution to peace is anything but a front to neutralize their destructive activities. From Milton Freedman's perspective, such commercial contribution to peace is merely a means to maximize returns to shareholders through corporate image maximization while ignoring other stakeholders.
On the other hand, we have companies such as Google, which have prodigious programs to give back to society such as Code for America, Raspberry Pi, and thousand of hours employee volunteering at local not for profit organizations, it does not publicize them for the sake of appearing charitable and improve customer retention to maximize profits. The majority of people would not even be aware if such programs because that is the true nature of giving back. Corporations such as Google do it to fulfill their social responsibility and to create peace, not merely to maximize shareholder returns through indirect means.
In the light of this perspective, a pressing question comes to mind: "Is it acceptable for business to attempt to create peace for the sake of maximizing shareholder returns or do the means matter just as much as the end?"