“A2: [ The main gaps include:
• unfair compensation practices where women receive less pay for the same work;
• the boy’s club management team,
• excluding small businesses or ethnic businesses from your procurement process,
• polluting the environment,
• inadequate social protection, ignoring workers safety and wellbeing,
• abusing immigrant workers as volunteers and students as interns and apprentices
• or pursuing such programmes in a manner that drives social inequalities – example unpaid internships where students are not really given and opportunity to learn and build a resume or those that require students to expend significant monies to participate
• being unaware of local and global challenges and the role and responsibility of businesses in solving those problems―racism and discrimination, the environmental crisis comes to the top of the mind
• facilitating child labour or even human trafficking by one’s organization, the same could be true for fraud or money laundering
• board that don’t work beyond reviewing the financials from a numbers point of view.
• Not asking the question - How do we add value for customers and to our countries contribution the Global Value Chain - especially companies in countries where they are largely missing from the value chain, geographical indicators and agricultural resilience.
• Failure to adapt one of the reporting framework related to sustainable development or the SDGs or the “Pressure State Response Framework”
• Failure to conduct Organizational Assessments and evidence-based Corporate Strategy Planning
Another has to with the commitment to real corporate strategy planning that will allow organizations to examine its purpose, its relevance, history, PESTLE and SWOT analysis and even more so to conduct solid organizational assessments at least every three years. The organizational assessments provide the perfect opportunity to find out what are the existing and emergent needs with your local and global community to which you respond.
• Why big problems can we and should we solve?
• Engagement with and conducting real research into customer needs and wants.
There is also a tendency to narrow down the role of marketing to its communication or sales support functions, with the result that its role in driving the development of solutions for real social problems gets forgotten.
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