Grant, I agree with your statement that a business might contribute to peace to impact its bottom line. Through learning Total Integrity Management and its guidance for creating an ethical corporate culture, I understand how focusing on the softer side of the business positively impacts the bottom line. This could be a major motivator for a business to want to contribute to peace. Through genuinely listening, respecting, and rewarding your employees for their ethical actions, managers improve the bottom line. Managers realize a greater ROI from their happy employees, as they will leave the company at a decreased number and also increase productivity. Operating income and stock price are increased due to increased productivity. Creating a corporate culture that contributes to peace [by inspiring ethical decision-making] makes sense economically and is just the right thing to do.
Grant West said:
A business might contribute to peace because, in general, it's the right thing to do. In my opinion, the way to a more peaceful world is a more peaceful business world. So if businesses start acting on what is in the best interest for peace (and not just revenues), then we could progress toward a more peaceful business world and business world. Another reason for a business to push peace relates to the bottom line. An economic environment with a lot of fear and hate isn't very efficient. When businesses try to force peace instead of hate, the affected economy could grow, and a growing economy is more beneficial to business.