Justin is GM of Azao Consulting’s UK office working with corporate clients to improve the social impact of their commercial operations and the commercial impact of their social programs.

Justin is an expert at the interface of corporate strategy, innovation and sustainability with a passion for creating commercial value via inclusive and more sustainable solutions. Justin has headed corporate sustainability strategy at SC Johnson, PUMA and OVO Energy, leading inclusive (“Base of the Pyramid”) and circular business model innovation and integrating sustainability into value propositions, strategic partnerships and core functions. Justin has designed, tested and scaleds corporate social innovation projects, multi-sector partnerships, social marketing programs, inclusive distribution schemes and business model innovation.

Justin is an advising co-founder of Community Cleaning Services, a social enterprise delivering cleaning services to shared sanitation facilities across Nairobi, Kenya, and of INBONIS, a financial technology firm improving how banks understand and work with micro and small business. Justin is also a founding member of the League of Intrapreneurs and a Senior Associate of the University of Cambridge Institute for Sustainability Leadership.