There are many ways but here is one example that I am particularly excited about.
1. I visited a Coca Cola micro-distributor yesterday in Malawi that literally had a garbage bag full of cash that he was collecting from all of his customers, that he physically has to take to his supplier to pay for his stock. This is very risky for him, and then creates huge inefficiencies with the supplier that has to handle the cash. By introducing mobile payment technology to him, he can receive payments from his customers and pay his suppliers instantly and electronically to reduce the cash that he needs to handle. This helps make his business more efficient and improves his margins.
2. He can then use his mobile account with us to offer other products to his customers and general consumers that make him money - such as airtime, bill payments, cash deposits / withdrawals, etc. This enables him to have diversified revenue streams.
3. Now that these transactions are done electronically through a mobile phone, we can offer him financial service products such as overdraft and expansion capital which we underwrite from his payment history. So a small business that previously couldn't access formal credit can receive tailored and low cost financing that meets his business needs.