Not so much a strategy or tactic, but an example: We are working with the IKEA Foundation specifically to establish a social, environmental AND economic case for integrating planet-positive practices into smallholder-led value chains. Our view is that smallholder communities can embrace regenerative agriculture and still improve their incomes and grow their businesses for the long term. Our objective is to both prove this business case, and mainstream regenerative practices in our agricultural programmes, within 5 years.
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