The formulation of an inclusive business strategy is providing the farmers with our products, services and technologies that are able to answer 3 basic things to farmers which is
A. Yield is Improved
b. More income
c. Improve life better
This proven basis as a partnership pattern that keeps the company existing until almost 3 decades.
The management practices are contributing the significant success for our Inclusive business. For the company, some practices is being formulated to improve farmers live on our IB trough
• High quality seed, where the company has presented hundred varieties ranging from leafy vegetables such as spinach, kale, to tomatoes, chili and fruits such as melons and watermelons. The product produced must be able to answer the main challenges of farmers in the form of high yields, pest resistance and characteristics in the form of storeability, size and other physical characteristics.
• Good Agriculture practice, this is a practical formulation offered by companies with proven practice activities that are easily applied by small farmers in Indonesia with limited land holding, financial and other resources.
• Knowledge Transfer, a process carried out with planning, discipline and dedicated, with repeated and measurable activities to accompany farmers day to day. For this reason, the company deploy hundreds field agronomists throughout Indonesia to help farmers.