Join us for a live written panel discussion exploring how can we save purpose from purpose-wash
Thursday 11 July 3pm-4pm BST (10am-11am EDT). ADD TO CALENDAR
There is much talk about purposeful business as a force for good, but it is for real or just rhetoric?
This discussion will explore thought-provoking topics linked to purpose and use examples from leading companies across industries. The common ground between those who believe in the impact of purposeful business and those who question it, is a desire for authentic action. Thus, the end goal is to focus the discussion beyond the rhetoric of purpose towards the actions needed to embedding it meaningfully across business.
Gib Bulloch, Intrapreneur in Residence, Business Fights Poverty
Aline Costa, Head of Brand and Innovation, Purpose House
Will Gardner, B Leader, B Corp UK
Justine Harris, Former Group Head of Sustainable Business, Vodafone
Ben Kellard, Director of Business Strategy, Cambridge Institute for Sustainability Leadership
Valentino Magliaro, Civic Leader - Italy, Obama Foundation & TEDx
Tasneem Mayet, DIrector, UKIFC
Pilar Pedrinelli, Global Purpose and Vanilla for Change Lead, Unilever
Moderator: Vitto Cerulli, Challenge Director, Business Fights Poverty
- When can a business be considered purposeful?
- What turns “purpose” into “purpose-washing”?
- Can and should every business have a purpose?
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