For the question two, I strongly agree with Murtagh Thinnes that measuring a company's contribution to peace would be a hard job. Although making contributions to charities should be a visible and measurable way, it is not the fair way to use that measurement. The reason is that the large companies will have much more capital that can give to the charitable organization, but for the small companies, they do contributions to peace by all means, but they do not have enough financial ability to give the charity. So figuring out a good measurement to rank the company in contribution to peace, we need much more complex and objective standards to do rankings, not simply use one kind of method.
Murtagh Thinnes said:
Measuring a company's contribution to peace can be extremely difficult, particularly because it can be hard to define what that really entails. The most visible and measurable way to contribute would likely be by making charitable contributions to charities involved in war-torn countries that lack a sense of peace and unity. These contributions could be measured, which in turn would allow companies to be ranked. While this would be a step in the right direction, this would lead to the largest and most financially stable companies earning recognition because of the additional capital they can give to charitable organizations. Instead, it would be more appropriate if a group like the World Peace Organization rewarded one or several companies for having the most impactful contributions to peace each year.