I agree to your answer that it is difficult to quantify the measure of how much the peace was contributed by the companies. It really depends on the self-confidence, and self-esteem of the employees of the companies that has to accumulate to become one's culture and the indicative measure of peace contribution. Standards like you said should be in place to have adequate amount of measurement for the standardization, but that doesn't mean it is an absolute measure to see the outcome or the result.
Da Tong said:
Regarding the third question, I think that ranking companies on their contribution to peace is very difficult becuase it is hard to quantify the contribution to peace without a good system. So I agree that we should certify them against some standards just like environmental certificate. With these standards, management in companies will consider contribution to peace when making internal management decisions. Business should play the role of vangurad in developing these approaches. Companies are the first to comply with approaches and their feedback will be very crucial to develop these approaches.