Great discussion so far!
I am reminded of my recent trip to Cuba with the Kelley Direct program. 20 other MBA students and I visited the country to experience the culture and work with 4 different local businesses. One of the most impactful nights there was at a private art gallery with a live band and DJ. The event was sponsored to sale art, but it was so much more than that. It turned into a gathering of local entrepreneurs in an environment where privatization is relatively new. It also attracts foreign visitors who have money and may be willing to invest in the art and local businesses.
I am not fluent in Spanish, and while some on our team were, most of us were not. When I attended this event with the business I was working with we were able to build a stronger bond by enjoying the same music together. It brought us closer together and helped break down the language barrier.
A previous poster mentioned " ‘muscular bonding’ that refers to the sense of group solidarity listeners experience when they align with musical rhythms and melodies." Our enjoyment of the same music did bring us, and everyone in that room closer together.
Music has the ability to strengthen the peace building process when businesses come together. Especially in an environment where businesses from different cultures come together it can help ease cultural divides.