In the case of preventive peacebuilding, what we can do here and now in our own communities to promote living better together, it is hard to accept that there are sources of violence in our own communities or the way we related to authorities or the way we do business. As a result, it is more fun and appealing to promote preventive peacebuilding with music and business, which can be really engaging expressions of life. Music and business can make us want to participate, do things, take action, change our societies.
A major issue that emerges in this context is who organizes the activites and why, what is their agenda? Ideally, a well-planned and genuinely constructive agenda promoting musical and business activities for preventive peacebuilding would get people to take action with great enthusiasm and a spirit of solidarity.