One recent example is the Apply versus FBI on the encryption issue about a potential terrorist's iPhone. Since Apple actually refused to do so and this would impact the other innocent people life, we need to be aware the conflicts between company values and social welfares. Apple did not prepare better solutions for a situation like this in advance and may be not fully aware how their products will impact the world peace in this way.
Charity is a common way to relieve the poor people so that their life are secure and there are fewer attacks because of income gap. Alternatively, media company could leverage their huge audience to post more initiatives that promotes world peace, for example, on the World Peace Day. In this way, people will see the information repetitively and take more actions following the campaigns.
I think a channel for discussion in terms of current social issues related to world peace needs to be extended to more companies. With more conference, business and governmental organizations will be able to understand each other’s problems better. In addition, they could utilize their resources in a better place. But before these communications, there are common grounds necessary to be established to improve the quality of communication and make sure both party are heading to the right direction. That is mutual respect, patience and attitude to seek for solutions and other important things.