I was born and raised in Indonesia before pursuing my degree at Kelley School of Business at Indiana University. Business in Indonesia is very competitive, one step behind your competitors and you are done in no time. Law and regulations are not reinforced strong enough while lots of opportunities have not exploited yet. This situation becomes a race between companies to gather resources and sell as many items as possible regardless the method used. Ethical principles have been forgotten and companies have only one purpose which is to maximize profit. However, I remember one company that is always giving back to the community due to corporate culture and corporate mission statement, its name is Sido Muncul which operates in pharmaceutical industry.It has a commitment to support low-income people by holding various events such as giving scholarships, building new houses for the victims of natural disasters, providing free health care, and distributing free foods. Sido Muncul's primary target consumers are actually low-income people who need herbal drugs with low prices. The company realized their business is growing become of its consumers and so it is a company responsibility to help a community to be a better place for living.
Through this example, I believe that peace can be maintained by fulfilling human basic needs in this modern era like education, health care, safety, food, house, and suitable. Business has greatly contributed to health care as one of the benefits of employments, thus, why we do not try to expand the benefits to education and houses? I understand this method is a huge expense for a company but if business, government, and civil society work together, it is definitely possible. The challenge is regulations, agreements, and commitments are must be followed by every party and so a win-win situation achieved.